Photography: Rachel Scroggins
Model/Styling: Claire Geist
Location: DUMBO, Brooklyn

See the full photo set here.

All Photos and Content ®2012 Rachel Scroggins/The Greyest Ghost

I was lucky enough to shoot this photo of the lovely Jade Lai, of Creatures of Comfort, for The Shopkeepers. CoC is definitely one of the most unique boutiques in the city.

I hope to help profile some more great shopkeepers in the future. It’s great to learn where some of the most stylish people in New York like to shop, for themselves!

You can see Jade’s full post, and many more great shopkeeper AND shopper profiles here.

Photo ® 2012 Rachel Scroggins for The Shopkeepers

Model: Claire Geist
Photographer: Rachel Scroggins
Styling: Claire Geist
Prop Styling: Rachel Scroggins

While browsing files on my external hard drive last week, I came across these shots of Preetma Singh, from a Spring editorial I shot for a client– that was never published. They’re too beautiful not to share with the rest of the world, so I’m posting some of the outtakes here.

The shoot (about a girl getting ready for a night on the town) took place in the Warren Tricomi salon, on Manhattan’s UES.


One of my favorite shots. I love this multi-watch look!

Not only is Preetma beautiful, but she’s also amazingly intelligent, and kind!
An attorney who now works at VOGUE, you can catch her inspiring outfit posts, and life adventures on her blog Working Girl, Esq. Seriously–her blog is one of the few style blogs I still read on a regular basis. She’s right up there with Susie Bubble on my list of style bloggers who actually stimulate my creativity and make me want to dress better, and is one of my favorite street style subjects to capture at NYFW.

A few weeks ago, I spent a day with the ladies of StyledOn, photographing a DIY Nail Art editorial– featuring some gorgeous and surprisingly easy nail art designs! The step by step guide just went live today, and it looks beautiful. I learned some helpful tips and tricks for doing my own nails at the shoot, so I’m really excited to try out all of the DIY’s.

See the full feature with step by step photos here. They’re also running a DIY nail art contest!

®2011 Rachel Scroggins/The Greyest Ghost.

I am absolutely head over heels for this Fall fashion editorial I shot for Styled On. The editorial went live Friday, and as soon as I arrived home to see it, I couldn’t stop playing the slide show over and over. I’ve been more than happy with every editorial I’ve shot so far, but this one has got to be my favorite.

Starring Styled On members Leandra Medine—AKA Man Repeller, and Abbie Houck, it features plenty of red hot fall looks… and these are just sneak peaks!

See the full editorial here.

My collection of fashion week posts might not be anywhere complete on this blog, but I’m already so excited to show off some of my post-nyfw projects: Tomorrow, part two of my Oscar de la Renta editorial goes live at Styled On! This accompanying photo story features beautiful detail shots of the Spring 2011 Oscar de la Renta collection. The showroom was so amazing. I felt so lucky seeing and touching looks just days after they went down the runway. It was completely overwhelming being surrounded by so many gorgeous, painstakingly detailed gowns. And the accessories were just as mind blowing!

The Slide Show

The full photo set.

Our team: Casey Kettleson, Abbie Houck, and Leandra Medine, between shots.

See another sneak peak here.