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Tracy Reese S/S 2012: Backstage

5 Jan

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Fashion designer Tracy Reese collaborated with Sally Hansen once again for a Spring 2012 collection inspired by “pure delight”.

The 7 color collection features everything from bright blue and yellow, to more subtle coral:
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Manicurist Jin Soon Choi led the nail team, painting Sally Hansen Complete Salon Manicure in Temptation on hands and toenails, to compliment the hues of the Spring collection.

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The thing I love the most about this collaboration–It has something for everyone from fans of edgy, to classic nail color!
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This blue is definitely my favorite.

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The nails perfectly compliment the rosy cheeked, and retro-inspired hair and makeup

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The finished look.

See the full photo set here.

All Photos and Content ®2011-2012 Rachel Scroggins/The Greyest Ghost.

Happy 2012!

3 Jan

I hope everyone had a wonderful New Year’s Eve, and is enjoying 2012 so far! As part of a few changes I’m going to be making, I redesigned my entire photo website. No more clunky thumbnails! I’m so happy with it, and think it presents my work in a much more beautiful setting.

New Website: www.RachelScroggins.net
See it at www.rachelscroggins.net

I’ll be posting a lot more in the coming weeks (hello, New Year’s resolution!), so expect some fun new photos, and some NYFW catchup posts that got lost somewhere in my absolutely crazy 2011.

Merry Christmas!

24 Dec

Merry Christmas!
Our Christmas tree.

Hope everyone is having a very Merry Christmas!

<3
The Greyest Ghost

®2011 Rachel Scroggins/The Greyest Ghost

Matt Bernson Holiday Sample Sale

7 Dec

One of my absolute favorite sales of the year, the Matt Bernson sample sale, starts tomorrow! I’ve been wearing Matt’s sandals almost as long as I’ve lived in NYC. And I always stop by this bi-annual sale to stock up on more– not only because they are cute and comfortable (which is a must for a city dominated by foot traffic) but the deals are always OUTSTANDING.

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He also designs boots, oxfords and wedges now too.

I recommend going early for the best selection, as this sale always draws a huge crowd!

Teen VOGUE Fashion University 2011

24 Oct

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This past Saturday, I was invited to sit in at Teen Vogue Fashion University, a program that lets high school and college students attend a weekend full of seminars featuring some of the top names in fashion giving out tips, tricks, and advice on how to make it in the industry.

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Teen VOGUE Editor-in-chief Amy Astley moderated the seminars

The morning began with a keynote address from Michael Kors.

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Even the non-fashion world is familiar with Michael after his years as a judge on Project Runway, but it’s his 30 year career as a fashion designer that earned him the honor of dishing out advice to an auditorium packed full of teenagers

Michael’s talk was one of the most inspiring I’ve ever heard from anyone in fashion. He talked about how much he loved fashion, from as far back as age 5. And gave excellent advice on how young people could turn their own love of the field into a career.

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Michael and Amy during the Q&A

One of the points I really agreed with, was Michael’s opinion that in the internet age, everyone expects young up and coming designers in particular to be “seasoned pro’s” by age 21. He encouraged teens to make mistakes, ignore the rules, and do whatever it takes to achieve their dreams.

Pointing out that as a designer, “you’re only as good as your last collection,” Michael stressed the importance of never ceasing to learn new things, and experiment with new ideas. “If you think you’ve arrived, you’re over”.

The best advice, which he repeated again and again, and credits with his success: His attachment to his customers, and never being afraid to get feedback from real women.

And for those just beginning their careers, a strong cover letter, but also a very keen sense of style, that shows you yourself can “look fabulous” on the job (regardless of whether or not your clothing is designer) will in Michael’s eyes, make you stand out the most as a potential intern.

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A stylish attendee, between seminars

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Teen Vogue Publisher Sabine Feldmann, Alexander Wang, and Amy Astley.

The second seminar I attended featured Alexander Wang. The 27 year old designer of the moment also placed emphasis on the importance of internships, crediting his own experiences with helping direct his career. His ideal intern is someone who is “eager to learn,” won’t complain about doing everything, and has their own point of view.

His best advice for aspiring designers—-being flexible and adaptable. Citing the 6month fashion cycle– which he finds to be a long time to be stuck on one idea, Alex told the audience that ideas and inspiration need to be an enduring process. “You’re learning until the day you die”.

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Mentioning his own decision to drop out of college as a defining point where he knew what was best for the direction he wanted to take his career, Alex said that to really succeed, “you must believe in you first”. “Don’t let anyone say you can’t do it, or you aren’t ready.”

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As for what’s in the future for Alex, he says a store in Beijing, and then Europe are next. But designer collaborations, which are in his opinion “so common,” probably won’t happen anytime soon unless it’s something very very different.

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Lazaro Hernandez, Amy Astley, and Jack McCullough

Jack McCullough and Lazaro Hernandez, The design duo behind Proenza Schouler spoke extensively about how their education impacted their careers during my third seminar of the day. While attending Parson’s (where Tim Gunn was one of their instructors!), Jack and Lazaro sold their entire joint thesis collection to Barneys.

The fact that Barney’s fashion director was in the audience to see their first collection changed the entire course of their lives. Their best advice for young people who want to pursue fashion is to go to school in New York City. No matter where you are from, attending school in NYC puts you in the center of the world “where the industry happens,” and gives you access to many of the top names and resources in the fashion world.

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Along with school, internships with fashion designers played a huge part in shaping the duo’s careers. Both said that an internship is the most important thing you can do “pre-job,” since school itself “can’t teach you everything”. Lazaro expanded on the topic, saying that having your own sense of style, and doing good work are important, along with people who “don’t bitch about menial things” and put in that extra effort.

Like Alex Wang, the Proenza boys stressed the importance of believing in yourself and being “the best you that you can be”. Mentioning that yes, sometimes the “business” side of fashion can be difficult and confusing, Lazaro said that while the business knowledge can come later you must start with an idea and “be different than what others are saying”. The most important thing is to have your own point of view.

But if your desire to work in fashion stems from just wanting to make money? Lazaro says “don’t do it”.

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Like many creatives, Jack and Lazaro said there is a fine line between working and not working. Inspiration can strike anywhere, even on your day off. So to recharge, and find inspiration which they find is sometimes lacking in NYC, they travel 2-3 weeks after every season.

At the very end of their panel, I got to ask Jack and Lazaro if they felt that the internet had changed things greatly for young and aspiring designers. Both said yes, definitely, that it’s “changed everything”! And that they personally of course find that critics matter, but they keep tabs on what consumers think, and “like to know what the kids are saying” after the show on things like blogs and twitter.

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Sabine Feldmann and Betsey Johnson

After lunch, I was able to make a brief stop at the Betsey Johnson and Whitney Port panels in the Conde Nast building before heading home. Betsey (who is always in such a happy, jovial mood!) entertained an over-capacity audience with stories from the early days of her career, and her stint at Mademoiselle Magazine.

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Whitney Port spoke extensively about starting her own line after gaining fame as a reality TV star, and gave advice on how aspiring designers can best deal with naysayers and criticism.

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Whitney Port and Mary-Kate Steinmiller

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Whitney’s audience

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Overall, I had an amazing time at Teen VOGUE Fashion University, and ended up wishing it had existed back when I was in school. If you want to work in fashion, and have the opportunity, I’d strongly encourage you to apply in 2012. You really can’t beat getting firsthand advice from some the biggest and best designers, and editors in the industry.

Even I learned some new things, and went home feeling truly inspired by the day’s seminars. It was definitely affirming to hear so many people agree with what I always say here, and say when I’m asked by young people for career advice: DO AN INTERNSHIP. And do as many as you can.

My university required an internship for graduation, and looking back, I can say doing one (eventually a second, post-grad) put me ahead of the game. And my internship experience was singlehandedly responsible for getting me my first freelance job, and subsequent three year stint as a magazine photo editor.

As many of the designers and editors at Fashion University said, you should never stop learning.

Check back soon for a fresh batch of Spring Fashion internships (always one of the blog’s most popular posts).

You can learn more about Teen VOGUE Fashion University here.
See the full photo set here.

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All Photos ®2011 Rachel Scroggins/The Greyest Ghost

Rent the Runway Goes Vintage Party

20 Oct

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Last night, I braved the torrential downpour to head down to the What Goes Around Comes Around SoHo store to celebrate their new collaboration with Rent the Runway: Starting today, you can now rent vintage Chanel accessories via their site!

Modeling the jewelry:
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RTW co-founder Jennifer Hyman showing off some of the Chanel bags.

I got to see (and touch) some of the items available, while sipping delicious passion fruit cocktails.

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DJ Rajni

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Dance Party

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Sidney from Krupp Group and Daphne

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Sidney x Chanel

The jewelry and bags are gorgeous, and in perfect condition. Insuring that if you rent a piece, you’ll be getting something impeccable — which is never a sure thing buying vintage Chanel from somewhere like ebay. And of course, by renting (for around $150-350) you will literally save thousands of dollars!

Sign up, and start renting here!

Advance Warning: Carine Roitfeld at Bookmarc

11 Oct

Fashion and Books are two of my favorite things in this world. So I especially love when the two converge. Living in NYC, there are quite a few regular opportunities to meet favorite designers, editors, and photographers. But this is one event that I just cannot miss:

Carine Roitfeld at DVF B&W

Carine Roitfeld: November 11, 2011 6pm
Signing her new book Carine Roitfeld: Irreverent
Bookmarc
400 Bleecker Street
New York, NY 10014

(Confirmed via her publisher)

I spoke to Carine during a street style shoot outside of a nyfw show back in 2007. Just chatting with her for 3 minutes was incredibly inspiring and informative. This event should not be missed!

See a sneak peek of Carine Roitfeld: Irreverent, out October here.

Photo ®2010-2011 Rachel Scroggins/The Greyest Ghost

New Press Clippings

6 Sep

PRESS:  Fashionologie-- Sidney Prawatyotin

I’ve been crazy busy with all of my pre-fashion week planning. But last week, I had a little free time to run some errands in Soho, and while I was there, ran into one of my favorite people in fashion– Sidney Prawatyotin, the Vice President of Krupp Group.

He’s part of a great feature on fashion week “survival secrets”, which you can see here And his profile includes a photo shot by yours truly!

I actually took part in a very similar feature over at Krupp Group’s new blog, where you can read about some of my favorite NYFW moments from Fall ’11, and find out what I’m looking forward to most this season.

I’ve got a few more photo shoots due to post any day now, so expect more links soon! :)

Ladurée Macarons…in NYC!

2 Sep

Laduree macarons, thanks to @jennlevine :)

Earlier this week, Ladurée opened their first US store in NYC. I’ve been wanting to try them for ages–I’ve never been to Paris, and am a huge macaron lover! Luckily, I talked them up so much, my roommate made a trip uptown to purchased a dozen, and bring a few home to share with me. You can read her review of the experience here.

Not only are the macarons beautiful (and one of my favorite inanimate objects to photograph), but they are delicious! To be honest, I wasn’t as fond of the fruity flavors (they filling reminded me of jam), but the cream filled macarons like Pistachio were amazing! Definitely worth a stop in the store to try them, and get a little taste of Paris here in NYC.

New Editorial: Rachel Antonoff for The Glitter Guide

29 Aug

Rachel Antonoff for The Glitter Guide

One of my favorite recent shoots just went live over at the gorgeous website The Glitter Guide! I got lucky– not only did I get to contribute to an amazing new site, I got to photograph one of my favorite local NYC designers!

Rachel Antonoff is just as sweet and adorable as her clothing line. We met a few years ago when I attended her first fashion show–which was also the first show I ever photographed for The Greyest Ghost! (You can see that very show here.)

Be sure to check out the full feature on Rachel and her super cute Garment District studio over at The Glitter Guide.

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