Last Thursday, Anthropologie’s newest NYC location at Chelsea Market opened its doors for a grand opening Gala.
The store was packed full of guests shopping and socializing. Special displays caught the eyes of many attendees, including topiary style replicas of the Brooklyn Bridge, the High Line, a water tower, and a “big apple”.
One of my favorite parts of Anthropologie stores are the amazingly designed displays. The Chelsea Market location goes above and beyond the normal store decorations, and takes “visual merchandising” to the next level. For example: the stunning paper dress that greets guests as they come in the front door.
Everything in this store is beautiful. From the clothes, to the jewelry, to the housewares. I wanted to run through the store sweeping items off of the shelves and into a cart like a crazed housewife on supermarket sweep.
One of the other reasons this new store is so great– it actually has an expanded jewelry section, larger than most Anthro stores. Sunglasses and hair accessories also figure prominently.
There were more beautiful dresses on the racks than I had ever seen in one Anthropologie store, including some from West Village boutique Geminola. So many great designs, it’s nearly impossible to choose what to buy!
I got a chance to briefly talk to Alison Woodward, a jewelry designer who’s wares are sold in Anthropologie under the name Reverie.
Also spoke to some lovely people from the home office, who had come down from Philly and were very excited about the store! Thank you to Sara for inviting me to the opening, and chatting with me about the lovely new space!
I’ll be going out of my way to the Chelsea Market location next time I feel like doing some shopping at Anthropologie. The beauty and vast selection of the newest location make it worth heading to the west side.
See the entire photo set here.