H&M’s limited edition fashion against aids line launched May 20th worldwide. In NYC, the launch kicked off the night before with a party at the 42nd street location. There was quite a large turnout, with a couple hundred people shopping the collection, and sipping on cocktails like vodka lemonades while milling around the store.
Battle of the bands winners White Lights performed half way through the event, entertaining party goers and getting the models showing off the collection to start dancing.
Everything in the store (excluding the FAA collection) was 20% off, so I scooped up some bracelets and headbands I’d been lusting over, along with the zebra print FAA maxi dress, which was already a deal at $24.99.
25% of the sales price of all FAA garments are directly donated to HIV/AIDS awareness projects.
The line is available now in over 200 H&M’s worldwide, but many pieces are selling out fast!
More info on the FAA project is available atDesigners Against Aids.