Fashion’s Night Out: Gwen Stefani at Sephora Soho

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It might have been over two weeks ago, but I’m still giddy about my Fashion’s Night Out experience at Sephora Soho. I never would have guessed I’d be spending the second FNO doing virtually the same thing I did on the first! Once I heard Gwen Stefani would be at Sephora signing her five new Harajuku Lovers perfumes, all previous plans were canceled.

When I arrived at Sephora to purchase my perfume that morning at 9:40am, I estimated that I was already about 60th in line. Luckily, my guess was correct, and I was able to purchase two of the Harajuku Lovers perfumes and get a wristband for the signing.

The store had already been decked out for the occasion:
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I returned to Sephora about an hour before Gwen was due to arrive. Thankfully, I’d also been confirmed for press access for the blog, so I was able to set up in the photographer’s area while we all waited for Gwen. The line for the signing already stretched to the back of the store, and what seemed like a few hundred onlookers crowded around Sephora’s windows waiting to catch a glimpse of Gwen. It was nearly impossible for late arrivals to get inside! I heard a few anxious discussions about fans outside possible breaking the glass. It freaked out quite a few of us inside the store.

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Onlookers practically smashed against the front doors.

While we waited, I captured some more of the atmosphere:
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The perfumes! They all smelled so good.

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The signing area.

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Two of the Harajuku Girls came out for a photo op:
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All of the sudden, the crowd began to cheer, and Gwen soon appeared:
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Looking gorgeous, as usual. In Spring 2011 L.A.M.B.

More detail of the dress:
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Gwen gave a few quick tv interviews about the perfumes:
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Gwen discussing the new fragrances:

A close up of her amazing hair style:
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The crowd outside had been going nuts the entire time, so Gwen decided to pay them a visit:
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They nearly started a riot after Gwen appeared in the windows. I hear people were jumping on top of cars, and the entire block of Broadway in front of Sephora was impassable.

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Grabbing the perfumes for another photo op.

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About to start the signing:
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My friend Veronica had been holding my spot in line while I finished my press coverage. Once the signing started, I hopped over, and we waited to meet Gwen.

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Gwen signing for the woman in front of me.

Even though I met Gwen last year, I was nervous. She’s pretty much the only celebrity I actually consider a role model and an inspiration. Thankfully, she’s also hands down one of the nicest people I’ve ever met. She just radiates kindness. While she was signing my perfume, we had a chance to quickly talk about me meeting her at the last FNO (Gwen said I looked familiar!), and I gave Gwen one of my moo business cards with her photo from a 2002 No Doubt show. She said she’d check out the photos, because she loves to see what fans shoot. She also signed a 5×7 copy of the same photo for me after I told her it’s one of my favorite photos I’ve ever shot.

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The photo in question.

We talked so much, eventually a security guard told me it was time to go! I feel very lucky that I had a chance to chat with Gwen again, and get my new “G” Harajuku Lovers perfume signed! The little felt-head bottles are absolutely adorable. I went home with G and Love (which smells a lot like grapes!). I can’t wait until the rest of the collection hits Sephora stores in November. I think I might have to buy them all!

See the full photo set here.

Thanks so much to Gwen, Sephora, and Coty for hosting this amazing event!

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After the signing.

®2010 Rachel Scroggins/The Greyest Ghost

4 thoughts on “Fashion’s Night Out: Gwen Stefani at Sephora Soho

  1. Pingback: Harajuku Lovers Wicked Style Fragrances: Now at Sephora! | The Greyest Ghost

  2. Pingback: Fashion’s Night Out With Oscar de la Renta « The Greyest Ghost

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