LOUISE GOLDIN S/S 2013:

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Rekden Creative Consultant Guido is known for inventing some of the most edgy, trendsetting, and beautiful fashion week looks at fashion shows worldwide. Alexander McQueen and Marc Jacobs are just two of the major brands that regularly showcase his genius.

The Spring 2013 Louise Goldin show featured one of the most unusual hair styles of the week. Guido described the look as “manga/cartoony, slightly spooky” “Sleepy Hollow” inspired”, and “slightly gothic”.

“We’re always speaking so much about wearable styles, but we have to remember that fashion after all is also an art – and this look is all fantasy.I really saturated the hair in product, let it dry and then pulled out the left front section of the ponytail and pulled it across the face and eyes. I think of emerging branches, or like a mask of hair over the face that has a very haunted, ‘spinderly’, maybe even Tim Burton-esque feeling. These certainly are not sweet little girls.” -Guido, Redken Creative Consultant

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Guido

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To get the look: Saturate damp hair from roots to ends with full frame 07 all over volumizing mousse. Create a messy center part and let air dry, adding additional mousse if needed to ensure you achieve a wispy, almost crispy texture. Pull hair into a low pony tail and then pull out the front left section, arranging it across the forehead and eyes and pinning the ends on the right side. Finish with forceful 23 super strength finishing spray (covering eyes) for hold.

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Redken Products Used -Full Frame 07 All Over Volumizing Mousse -Forceful 23 Super Strength Finishing Spray. (Via Redken’s Runway Report)

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MAC’s Hannah Murray described the show’s Earth-tone makeup as “haunted beauty”, a theme that perfectly complimented Guido’s spooky hair direction.

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To get the look: Prep skin with MAC Face and Body Foundation and Mineralize Concealer. Highlight face with Pro Shine Mixing Medium and Cream Colour Base in Pearl. Contour cheekbones with Pro Sculpting Cream in Coffee Walnut. Brush Brow Fluidline in Dirty Blonde onto the eyelids, and lower lids. To complete the eyes, use Pro Chromagraphic Pencil in NC20/NW15 on the waterline. Line lips with Brunette Luxe Brow Pencil, and finish with Pro Sculpting Cream in Coffee Walnut.

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Before the show began, Susie Bubble socialized with friends, wearing a typically Susie-esque outfit:
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Right before the models took the runway, rumors of Kanye West (a onetime Louise Goldin collaborator, on his eponymous line) began to circulate amongst photographers. For once, the celeb spotters were right, and Kanye soon appeared. Followed by girlfriend Kim Kardashian.

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Goldin’s collection was a mix of classic minimalism and “futuristic” design.

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See the full photo set here.

All Photos and Content ®2012-2013 Rachel Scroggins/The Greyest Ghost.

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