Flashback: Chanel F/W 2010 Ad Campaign– Behind the Scenes

Chanel f/w '10 Campaign: 14

The past few weeks after NYFW ended, I’ve been sick more days than not. (Really sick.) Due to feeling so under the weather, some of my recaps have been delayed a bit. So what better time to do a flashback Friday post celebrating the four-year anniversary of one of my favorite shoots ever: Behind the scenes of the Fall/Winter 2010 Chanel Ad Campaign shoot, on Manhattan’s Lower East Side.

Chanel f/w '10 Campaign: Abbey Lee Kershaw

Chanel f/w '10 Campaign: 16

The original post is still to this day my highest viewed blog post ever. The photos went on to be featured in a handful of international fashion magazines, which, to put it simply– paid my rent for a few months that year. I’ll never forget my day on set, and how it ended with me meeting the man himself, Karl Lagerfeld. If only more brands did such fun ad campaigns right on the streets in NYC!

Chanel f/w '10 Campaign: 20

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Gwen Stefani: L’Oreal Icon

Earlier this week, Gwen Stefani was announced as the new face of L’Oreal! I can’t think of a better celebrity for the job– Gwen has been the epitome of style and glamor for well over a decade. This isn’t the first time Gwen and L’Oreal have collaborated. L’Oreal has been a past sponsor of L.A.M.B’s fashion shows.

Three teaser videos, and the above photo have been released from the upcoming campaign. I can’t wait to see the rest!

Read L’Oreal Paris’ official press release about the campaign here.

Media Via Just No Doubt

EDIT: Gwen’s commercial will debut this Sunday during the Golden Globes.

EDIT #2: See the gull commercial below!

Chanel Fall 2010 Ad Campaign

It seems like it’s been a year since I shot behind the scenes photos on the set
of the Chanel F/W 2010 ad campaign. Now the finished ads are finally popping up in fashion magazines! I suspect we’ll be seeing even more, based on how many different photo setups I saw Karl shooting. I’ll edit this to post more as they appear, but so far these are the ads that have materialized. (Most of what’s been released appears to be shots from day 1, before I arrived.) Side by Side comparison’s are shown in relation to what I shot at the same time, when applicable.

The Ads:


chanel,fall 2010,the greyest ghost


Ad scans via The Fashion Spot.

My interpretation:
Chanel f/w '10 Campaign: 75

Chanel f/w '10 Campaign: 83

I’m really curious to see if they use some of the shots taken in the street. Those were by far my favorites, and I think the images where my shots will be the most similar to the actual ads! As always, you can see my entire photo set from the shoot here.

The Greyest Ghost in Grazia!

As some of you may have read on my twitter, my behind the scenes photos from the Chanel ad campaign have been picked up by not one, not two, but THREE international editions of GRAZIA. One won’t be out until next week (GRAZIA Middle East edition), but two issues are out now, and currently available on newsstands in their respective countries.

There is a 2 page spread, and short Q&A with me in this week’s issue of GRAZIA UK:
Grazia,The Greyest Ghost
April 12th issue.

And another feature in GRAZIA Australia:
Grazia,The Greyest Ghost
(99% Sure this is the right cover!)

I haven’t had any luck tracking down the Australian edition. If anyone spots it, please let me know! Grazia UK is available in larger magazine shops in NYC– but most stock it a week after it’s initial release. I hear it arrives in stores Tuesday. I’ll be hunting down copies for my entire family! The images have drawn a LOT of interest. I’ve been a bit busy dealing with all of it and the may opportunities its provided. So excited to have my hard work pay off, and have some of my images published again!

Thanks Grazia!!