Flashback: Chanel F/W 2010 Ad Campaign– Behind the Scenes

Chanel f/w '10 Campaign: 14

The past few weeks after NYFW ended, I’ve been sick more days than not. (Really sick.) Due to feeling so under the weather, some of my recaps have been delayed a bit. So what better time to do a flashback Friday post celebrating the four-year anniversary of one of my favorite shoots ever: Behind the scenes of the Fall/Winter 2010 Chanel Ad Campaign shoot, on Manhattan’s Lower East Side.

Chanel f/w '10 Campaign: Abbey Lee Kershaw

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The original post is still to this day my highest viewed blog post ever. The photos went on to be featured in a handful of international fashion magazines, which, to put it simply– paid my rent for a few months that year. I’ll never forget my day on set, and how it ended with me meeting the man himself, Karl Lagerfeld. If only more brands did such fun ad campaigns right on the streets in NYC!

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