REEM ACRA BRIDAL SPRING 2014: BACKSTAGE

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One of the best things about photographing bridal market week shows, is that it allows you to plan a million imaginary weddings in your head. Being up close and personal with so many gorgeous gowns, veils, and accessories inspires and endless stream of ideas. I’m now convinced if I ever get married, I’ll never be able to decide on just one dress.

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Even if Reem Acra was the sole designer of wedding dresses in the world, choosing just one would still be a difficult task. Gowns in every cut and color were visible in her Spring ’14 collection. Which also featured some of the most unique wedding veils and wraps I’ve ever come across.

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Summer 2013 Press

As you may have noticed by my lengthy absence, things are crazy here in hot, humid, NYC. I’ve spent my summer being quite the busy little bee, and am now about to once again begin prepping for fashion week— just over a month away!

Along with some truly wonderful shoots I’ve been able to take part in, two very very cool things happened this spring/summer:

I photographed 5 bridal market week shows for BRIDES Magazine. Two of which ended up being featured as full-page images in the current Aug/Sept ’13 issue!!

Cover: BRIDES aug/sept '13 - feat. Rachel Scroggins Photography

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(L) Carolina Herrera Bridal (R) Oscar de la Renta Bridal

Now that the issue is out, expect more photos from each of the 5 bridal shows to debut here soon. In addition to Oscar de la Renta Bridal, which can be seen here.

In more ODLR news, I was absolutely overjoyed to find out two of my Resort ’13 show images were featured in this inspiring mini-documentary about Oscar himself. Filmed as an introduction to the exhibit currently on display at the Clinton Library, in Little Rock, Arkansas. You can catch my photos near the end of the video, at the 8:12 (runway finale) and 8:14 (oscar clapping with model) marks.

Photos ®2013 Rachel Scroggins/The Greyest Ghost. Magazine scans ®2013 BRIDES/Conde Nast Publications.

Oscar de la Renta Bridal 2013

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Yesterday, instead of  dreading another manic Monday, I spent my morning deeply submerged in the world of Oscar de la Renta Bridal.

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This was my very first Bridal show, which I can say was even more magical than a “regular” fashion show. I was one of three photographers given a unprecendented 3+ hours of show access, chosen to “Live Pin” the show on Pinterest. The project totally blew up on twitter, and has resulted in some pretty crazy press.

Everything about the show was beautiful. From the so gorgeous you could cry dresses, to the flowers– and little flower girls– even the always on point musical choices. I’ve long felt that Oscar can do no wrong, but seeing all the lacy, delicate and intricately detailed bridal gowns up close and personal just proved to me what a mastery the man has of his craft. Some of my other favorite designers still have occasional seasons of “misses”. But never, ever Oscar.

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I absolutely love love loved that “something blue” was incorporated into the show. As one Pinterest commenter mentioned, a handful of the looks were very “Spanish Royalty”, which Oscar being Oscar, is oh so fitting.

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Maybe it’s just my photojournalism education making me want to “keep it real”, but as usual, I’ve just done a subtle brightening of colors. A fashion show isn’t exactly the place to go mad abusing photoshop actions on your photos. And really, everything was already so exquisite, why mess with perfection?

Below, more of my favorites from the Pinterest board, with a few never before seen shots thrown in for good measure.

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Backstage prep

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Such gorgeous hair!

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My all-time favorite flowers made an appearance.

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These gloves!

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Perfection:
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The show opener!

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The variety of styles and fits of the gowns, to me, made the show even better than I had expected!

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So adorable!

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And now for my favorites:

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Never have I heard a show’s audience audibly gasp like they did when the red finale gown appeared on the runway. So very “Queen Isabella, meets Lydia’s wedding gown in Beetlejuice”.

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See the full photo set here.

All Photos and Content ®2012 Rachel Scroggins/The Greyest Ghost