Fur Fur Autumn/Winter 2010

Recently while browsing Fall collections in The Fashion Spot’s message boards, I came across Fur Fur. The name sounded familiar to me, and I realized I’d seen a Fur Fur cardigan on Jane from Sea of Shoes.

I’m a total lace junkie. My taste in clothing has always skewed a little bit towards goth, and Victorian. Jane’s unique piece caught my eye because of the way it combined lace and other fabrics to create a cardigan that looked as if it was made of deconstructed vintage pieces from the 19th century.

“Named after creator Aya Furuhashi, fur fur began in 2005 under the name FUR. The label was first centered around “action painting and handmade creation”. It broadened focus in 2006, when it was launched as an independent fashion brand. The name was changed to fur fur in 2008. Furuhashi’s designs are very feminine and Japanese, often embodying mori girl and vintage aesthetics…”

*Panoramic Photo and text Via TokyoFashion.

Fur Fur’s Autumn/Winter religion inspired collection focuses heavily on wedding gowns and bridal wear:

The wooden church used in the show.

Models wear crucifix neclklaces, wearing headdresses and carrying wedding cakes made of sugar by Japanese company Anniversary.

Music was provided by violinist Yuki Hanai.

Unfortunately, it looks like Fur Fur is currently only sold in Japan. (Another thing to add to the mental list of reasons to go–a list I started when I was a Sanrio obsessed 7 year old.) For more info on why newer Japanese designers have difficulties selling outside of their native country, see the recent NY TIMES article that profiled Fur Fur, amongst other brands.

For more info and photos, check out Fur Fur’s blog and official web site.

Interior of a Fur Fur store, featuring the spring collection.

Photos via WWD, The Fashion Spot, Fashion-Press and the Fur Fur blog.