Flashback: Chanel F/W 2010 Ad Campaign– Behind the Scenes

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The past few weeks after NYFW ended, I’ve been sick more days than not. (Really sick.) Due to feeling so under the weather, some of my recaps have been delayed a bit. So what better time to do a flashback Friday post celebrating the four-year anniversary of one of my favorite shoots ever: Behind the scenes of the Fall/Winter 2010 Chanel Ad Campaign shoot, on Manhattan’s Lower East Side.

Chanel f/w '10 Campaign: Abbey Lee Kershaw

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The original post is still to this day my highest viewed blog post ever. The photos went on to be featured in a handful of international fashion magazines, which, to put it simply– paid my rent for a few months that year. I’ll never forget my day on set, and how it ended with me meeting the man himself, Karl Lagerfeld. If only more brands did such fun ad campaigns right on the streets in NYC!

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OSCAR DE LA RENTA Fall/Winter 2014

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One of the shows I look forward to the most each season is Oscar de la Renta. I photograph a lot of shows, but every time I attend an ODLR show, I feel like I am truly witnessing something magical, rarely seen on the runways of New York Fashion Week.

As with the last few seasons, I arrived a few hours before the show to photograph the backstage preparations (and the show!) for the official Oscar PR Girl Pinterest page. Seeing how much care and detail goes into every aspect of the show is always pretty amazing. Not only are the clothes and models beautiful, but the little things like how the hair and makeup, accessories, styling, and even music all come together just blows my mind.

Below, some (ok, a lot!) of my favorite moments from show day:

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This season, models showcased a unique choppy hair style (custom trimmed wigs!).

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Gucci Westman preps Karlie Kloss for the show.

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SNEAK PEEK: FALL/WINTER 2014– NYFW DAY EIGHT

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Sass & Bide

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Clover Canyon

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The Blonds

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All Photos and Content ®2014 Rachel Scroggins/The Greyest Ghost.

SNEAK PEEK: FALL/WINTER 2014– NYFW DAY SIX

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Rosie Assoulin

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Karen Walker

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Thom Browne

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HONOR

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All Photos and Content ®2014 Rachel Scroggins/The Greyest Ghost

SNEAK PEEK: FALL/WINTER 2014– NYFW DAY FIVE

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Lela Rose

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Hood by Air

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All Photos and Content ®2014 Rachel Scroggins/The Greyest Ghost

SNEAK PEEK: FALL/WINTER 2014– NYFW DAY THREE

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Tanya Taylor

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Rebecca Minkoff

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Nonoo

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Helmut Lang

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SUNO

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All Photos and Content ®2014 Rachel Scroggins/The Greyest Ghost

SNEAK PEEK: FALL/WINTER 2014– NYFW DAY TWO

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Katie Gallagher

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Creatures of the Wind

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TOME

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Adam Selman

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CHROMAT

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All Photos and Content ®2014 Rachel Scroggins/The Greyest Ghost